Western Canada Regional Manager

Job Description

Reports To: VP North American Events

Location: Winnipeg (On-Site)

Status: Full-Time

About Play Hockey

PLAY Hockey is a global leader in youth hockey events, teams, tours and development programs. Headquartered in Winnipeg, MB with offices and operations across North America and Europe, the company is growing the game for female and male players of all skill levels at over 110 annual events in seven countries. PLAY Hockey is focused on providing best-in-class experiences for players, families, and community partners. The organization provides opportunities for young players to build friendships, have fun, and create family memories that last a lifetime.

Role Overview

The Westcan Regional Manager – Tournament Operations is responsible for planning, promoting, and executing Play Hockey’s premier tournaments across Manitoba, Saskatchewan, Alberta, and British Columbia. This role requires a dynamic, highly organized individual who thrives in a fast-paced environment and can successfully balance sales, logistics, and on-site management to deliver exceptional experiences for all participants.

Key Responsibilities

Tournament Sales & Promotion

• Drive registration and participation for assigned tournaments through strategic sales initiatives.
• Build relationships with associations, teams, coaches, and key decision-makers to maximize event growth.
• Collaborate with the marketing team to develop effective promotional strategies and campaigns.

Event Planning & Logistics

• Lead all aspects of tournament planning, including:
• Venue selection and booking
• Scheduling games and managing brackets
• Recruiting and coordinating officials and volunteers
• Organizing equipment, signage, and event materials
• Ensure every event is set up for operational success.

On-Site Operations

• Act as the primary leader on-site, overseeing the smooth execution of each tournament.
• Manage staff, volunteers, and officials while addressing real-time challenges.
• Ensure a positive, professional experience for players, coaches, parents, and spectators.

Stakeholder Communication

• Serve as the main point of contact for teams, parents, officials, and venue partners.
• Provide timely, accurate updates and resolve inquiries or concerns quickly.

Budget & Reporting

• Assist with managing tournament budgets, ensuring financial performance aligns with company goals.
• Provide post-event reports including participation data, financial results, and participant feedback.

Post-Event Wrap-Up

• Compile and distribute tournament results, highlights, and awards.
• Gather and analyze participant feedback to drive continuous event improvements.

Tournament Portfolio

The Westcan Regional Manager will oversee the following events:

Manitoba

• NAHC Early Bird
• Spring Shootout
• NAHC Elite
• Summer Derby

Saskatchewan

• Gordie Howe Memorial

Alberta

• Draft Day Summit – Calgary
• Rig City – Edmonton
• Draft Day Prospects – Leduc
• Prime Expo – Calgary

British Columbia

• Coastal Classic – BC

Qualifications

• Experience in event management, tournament operations, sports administration, or a related field.
• Proven track record of successfully managing multiple events simultaneously.
• Strong sales and relationship-building skills with the ability to drive registration and participation.
• Exceptional organizational and time-management skills, with a high attention to detail.
• Excellent verbal and written communication abilities, with confidence engaging stakeholders at all levels.
• Proficiency in Google Workspace, and experience with tournament management software is an asset.
• Ability to work evenings and weekends during events, with regular regional travel required.

Why Join Play Hockey

• Be part of North America’s leading youth hockey event company.
• Lead some of the most exciting tournaments in Western Canada.
• Join a passionate, fast-growing team that values innovation, collaboration, and player experience.

Opportunities for professional growth and advancement within a rapidly expanding organization.