Web Marketing Analyst

Job Description

<p><b>JOB DESCRIPTION</b></p><p>Insight Global is looking for a Digital Audience Strategist to join a leading banking customer downtown Toronto. This is a hybrid role and requires 3x/week on site. The primary role of the Digital Audience Strategist is to manage the technologies and data that enable digital advertising segmentation programs leveraging MarTech Tools; and driving the strategy and enablement that empower digital advertisers to take full advantage of the best-in class capabilities, resulting in increased value for our customers and shareholders. To be successful in this role, a candidate needs to have/be: • An aptitude for data and analytics • Working experience with audience segmentation engines (e.g. Data Management Platform, Salesforce Marketing Cloud, Google Cloud etc.) • Demonstrably a critical thinker with the ability to find both opportunities and creative solutions in problems • Self-motivated and high collaborative in nature with a proven ability to influence and negotiate others through change by gaining their commitment and sponsorship to proposed recommendations, resolving issues as needed Key Accountabilities: Technology Management (40%) • Keep on-top of latest MarTech and AdTech features and integrations, implementing these integrations with other technologies used by the bank • Find opportunities for, and execute on, procedural/technological innovations, automations, and efficiencies • Coordinate data onboarding and maintain data quality, governance, consistency, and standards • Documentation of data quality and availability • User Management Strategy and Enablement (40%) • Develop and socialize the strategy for Ad Studio/DMP audiences; achieving buy-in, fostering collaborations and change management, and showcasing wins and capabilities • Create knowledge-based articles and playbooks, documenting key use cases (Ad Suppression, Ad Targeting, Lookalike Modelling, Cross-selling, common workarounds etc.), as well as documentation of technology setup and capabilities • Proactively identify new data opportunities in 1st , 2nd and 3rd party data; as well as strategic/tactical opportunities, and present these to Digital Advertising teams, sharing winning data and strategies across distinct LOB Advertisers Attribution and Reporting (20%) • Maintain audience reporting for tracking purposes and provide regular updates on revenue benefit realization • Socialize wins with stakeholders with insightful analysis around audience capabilities, usage, and integration</p><p><br></p><p><b>REQUIRED SKILLS AND EXPERIENCE</b></p><p>• 3+ years working in a technology or data management related field </p><p>• Hands on experience with SQL and Excel </p><p>• Hands on experience with Web Analytics (Adobe Analytics, Google Analytics) </p><p>• Working experience with an Audience Segmentation Engine (i.e. Adobe Audience Manager, Salesforce Audience Studio/Ad Studio, or similar) </p><p>• Excellent communication and time management skills </p><p>• Self-motivated • Ability to work with cross-functional teams of marketers, developers, analysts, and business stakeholders</p><p><br></p><p><b>NICE TO HAVE SKILLS AND EXPERIENCE</b></p><p>• Working experience with Advertising Technologies (Google Ads, Search Ads 360, DV360, Facebook, Google Tag Manager etc) •A solid understanding of RTB, Programmatic Display, Search (SEM), Affiliate, and Paid Social Strategies including segmentation and A/B testing</p>