Job Description
Job Description
Job Description
The Marketing Manager / Digital Marketing Manager (Remote) is responsible for planning, executing, and optimizing the organization's marketing and digital strategies to drive brand awareness, customer engagement, and revenue growth. This role leads digital campaigns, manages remote marketing initiatives, and collaborates cross-functionally to ensure consistent brand messaging across all channels.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Manage and optimize online marketing campaigns across channels including social media, email, search engines (SEO/SEM), content marketing, and paid advertising.
Analyze campaign performance using analytics tools and prepare detailed performance reports.
Lead, mentor, and coordinate a remote marketing team and external vendors as required.
Oversee content strategy to ensure brand consistency and high-quality messaging.
Manage marketing budgets and ensure efficient allocation of resources.
Conduct market research to identify trends, customer behavior, and competitive insights.
Collaborate with sales, product, and customer success teams to support growth initiatives.
Ensure compliance with company policies, data privacy regulations, and digital marketing best practices.
Qualifications & Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Proven experience as a Marketing Manager or Digital Marketing Manager.
Strong knowledge of digital marketing platforms, analytics tools, and CRM systems.
Experience managing remote teams and virtual collaboration tools.
Excellent communication, leadership, and organizational skills.
Ability to work independently in a remote environment and manage multiple projects simultaneously.
Preferred Skills
Experience with SEO, PPC, social media advertising, and marketing automation tools.
Strong data analysis and reporting skills.
Creative problem-solving and strategic thinking abilities.
Work Environment
Fully remote position with flexible working hours.
Requires reliable internet connection and a professional home office setup