Job Description
Job Summary
The Marketing Data Analyst will help business stakeholders gauge the performance of their marketing programs and derive strategic Insights to improve performance of communications programs, website engagement, media campaigns, etc. This role will be responsible for designing the tracking methods, and either implementing the tracking or work with technical teams to implement them. The Marketing Data Analyst will also design and implement reporting solutions required to deliver answers to business questions. This person will work independently as part of a team, and at times, directly with our clients.
Responsibilities
Under the supervision of the CTO the Marketing Data Analyst will:
路聽聽聽聽聽聽聽聽Gather and interpret analytics data related to marketing Initiatives, product performance and customer experience
路聽聽聽聽聽聽聽聽Compile data from a variety of sources into cohesive and comprehensive customer reports and visualizations with actionable Insights (the "so what")
路聽聽聽聽聽聽聽聽Develop scalable and repeatable reporting methods using the appropriate analysis tools
路聽聽聽聽聽聽聽聽Develop recurring manual and automated reports / dashboards
路聽聽聽聽聽聽聽聽Create and manage ongoing tracking across multiple website and other marketing technology platforms
路聽聽聽聽聽聽聽聽Identify, troubleshoot and help resolve data Issues
Qualifications
路聽聽聽聽聽聽聽聽Bachelor or equivalent degree in Statistics, Mathematics, Economics, Business, Marketing, or equivalent work experience
路聽聽聽聽聽聽聽聽Minimum 2 years of data analysis experience, preferably related to digital marketing and/or customer data
路聽聽聽聽聽聽聽聽Experience developing scalable and repeatable reporting methods using the appropriate analysis tools
路聽聽聽聽聽聽聽聽Solid knowledge of web analytics, with hands on experience with web analytics tracking tools such as Google Analytics and Adobe Analytics
路聽聽聽聽聽聽聽聽Hands on knowledge of a variety of tools that can be used for processing and analyzing data, including Python notebooks, Excel, SQL server, R, etc.
路聽聽聽聽聽聽聽聽Familiarity with building reports, visualizations and dashboards, such as Tableau, Google Data Studio, Power BI, Oracle BI, and Datorama
路聽聽聽聽聽聽聽聽A curious mind, a student of the craft who enjoys keeping up to date with and sharing the latest in marketing and digital analytics
路聽聽聽聽聽聽聽聽Well-developed interpersonal skills and builds positive relationships internally and externally
路聽聽聽聽聽聽聽聽Attention to detail and organizational skills
路聽聽聽聽聽聽聽聽Demonstrated ability to make good decisions under pressure
路聽聽聽聽聽聽聽聽Outstanding work ethic with the ability to manage multiple projects, getting things done right the first time
路聽聽聽聽聽聽聽聽Be aligned to our agency values of Integrity, Loyalty, and Unwavering Commitment to Quality
Good to know
脴聽From time to time you will need to work on-site in our downtown Toronto office.
脴聽From time to time you will need to be able to travel locally and/or internationally as the business requires.
脴聽From time to time you will need to be available to clients and team members beyond the 9-5 workday as needed.
How to apply
Submit your CV and a letter of intent (optional) at careers@responseinnovations.com with the subject line Marketing Data Analyst by Sept 19, 2025.
About RI
From idea to execution, we help customer-centric marketers unlock more value from their data than they ever imagined. We make first-party data the competitive advantage it should be with behavior-changing CRM marketing communications. We鈥檝e been doing this for some of North America鈥檚 leading marketers for over 20 years.
All interested and qualified candidates are asked to send a cover letter and resume to careers@responseinnovations.com. We thank all candidates for their application; however only those selected for an interview will be contacted.
Response Innovations is committed to building a diverse and inclusive team. We offer accommodation for applicants with disabilities throughout our recruitment process. If you are contacted to arrange for an interview, please advise us if you require accommodation. Information received relating to accommodation will be confidentially maintained