Manager, Digital Marketing (Savings & Investments)

Job Description

Manager, Digital Marketing (Savings & Investments)

Join to apply for the Manager, Digital Marketing (Savings & Investments) role at RBC

Manager, Digital Marketing (Savings & Investments)

1 day ago Be among the first 25 applicants

Join to apply for the Manager, Digital Marketing (Savings & Investments) role at RBC

Get AI-powered advice on this job and more exclusive features.

What is the opportunity?

The Digital Marketing team is seeking a Digital Marketing Manager to deliver high-impact digital initiatives that drive new client acquisition and support broader Savings & Investments strategies. This role provides the opportunity to leverage data driven insights to unlock new opportunities to drive business results, with a focus on acquisition, engagement and retention. Working in partnership with Business Unit team members, and cross-functional partners.

Job Description

What is the opportunity?

The Digital Marketing team is seeking a Digital Marketing Manager to deliver high-impact digital initiatives that drive new client acquisition and support broader Savings & Investments strategies. This role provides the opportunity to leverage data driven insights to unlock new opportunities to drive business results, with a focus on acquisition, engagement and retention. Working in partnership with Business Unit team members, and cross-functional partners.

What will you do?

• Serve as a SME for line of business partners on digital best practices
• Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
• Plan, develop, execute and optimize integrated digital marketing strategies for RBC Savings & Investments in alignment with digital marketing’s merchanding approach with a focus on client experience and key measurable areas for acquisition, engagement and retention
• Maximize the return on investments in Digital Marketing at RBC by effectively project managing all initiatives, evolving functionality to be mobile first and across desktop, tablet and emerging channels in alignment with core digital marketing strategies.
• Develop and maintain tracking and reporting capabilities for all sites.
• Working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution
  
  

What do you need to succeed?

Must-have

• Bachelor’s degree or College diploma in Business/Marketing/Technology
• 5+ years of digital marketing experience and corporate web design experience
• Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
• Strong relationship building skills with ability to influence internal and external peers and partners
• A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability
• Technical skills, including familiarity with:
• Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
• Website A/B testing and personalization tools
• Working in Content Management Systems
• Development/staging/production environments
  

Nice-to-have

• Financial Services marketing experience and/or experience in a large matrix organization
• Ecommerce marketing or digital product ownership experience
• Experience with and working knowledge of HTML/CSS/JavaScript
  
  

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• You will work in a dynamic, collaborative, progressive and high-performing team.
• Opportunities to work that challenges you and helps you grow.
• Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.
• A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation.
  
  

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-08-28

Application Deadline:

2025-09-12

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Banking and Financial Services

Referrals increase your chances of interviewing at RBC by 2x

Sign in to set job alerts for “Digital Marketing Manager” roles.

DIRECTOR COMMUNICATIONS (Digital & Marketing)

Manager, Digital Journey Marketing- Credit Card and Unsecured Lending

Senior Director, Digital Experience & Growth Marketing

Senior Marketing Manager, Digital Acquisition - Credit Cards

Director, Marketing Communications and Brand

Director, Marketing, International Business Unit

Toronto, Ontario, Canada $184,400.00-$216,900.00 2 weeks ago

Senior Manager, Digital Marketing - Content Experience, Strategy & Operations

Director of Marketing - Permanent - 18009

Scarborough, Ontario, Canada CA$100,000.00-CA$150,000.00 1 week ago

Director, Digital Marketing & E-commerce

Director, Marketing Operations and Planning, Global Marketing (16 Month Secondment/Fixed Term Contract)

Director-Marketing (Value Proposition Development)

Director of Marketing and Communications

Director - Marketing Operations and Analytics

Director, Marketing Operations and Planning, Global Marketing (16 Month Secondment/Fixed Term Contract)

Associate Director, Sponsorship Marketing (12 month-contract)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr