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Digital Specialist

Insight Global

Toronto, Canada

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Job Description

Duration: 1 Year Contract

Location: Toronto 1x biweekly or remote

Interview Process

  • Format: Single-round interview


Must-Have Skills

  • Strong expertise in data validation and troubleshooting
  • Hands-on experience with Adobe Analytics and Google Analytics
  • Solid understanding of data architecture and data design principles
  • Proficiency with GitLab for version control and collaboration
  • Exceptional critical thinking, logical reasoning, and attention to detail

Nice-to-Have Skills

  • Experience with Snowplow (highly desired)

Project Scope

The candidate will play a key role in the implementation and validation of a Snowplow-based digital analytics pipeline. This includes:

  • Supporting the launch of a new iOS app by tracking user interactions (e.g., page views, tile clicks)
  • Mapping and analyzing the customer journey to measure app success
  • Collaborating with stakeholders to define and report on key performance indicators (KPIs)
  • Designing and recommending the data architecture needed to support analytics goals

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