CONTENT MARKETING SPECIALIST

CONTENT MARKETING SPECIALIST

Want to work for Canada’s most trusted brand?

CAA Saskatchewan wants you!

Looking to make your mark in the world of content marketing? We’re seeking two creative and strategic Content Marketing Specialist to join our team. If you’re passionate about crafting compelling stories, driving engagement, and enhancing brand presence through innovative content strategies, then this could be the perfect opportunity for you. Join us at CAA Saskatchewan, where you’ll play a pivotal role in shaping our narrative across our diverse business lines including CAA Travel, CAA Insurance, CAA Battery Depot, CAA Membership, CAA Rewards, ShopCAA, and WestWorld Tours!

About Us: As one of Canada’s most trusted brands, CAA Saskatchewan is dedicated to providing exceptional service and value to our members. With a focus on innovation and customer satisfaction, we’re committed to delivering engaging content that resonates with our diverse audience.

Why Join Us:

• Make your mark at one of Canada’s most trusted brands.
• Collaborate with talented individuals and shape our brand narrative.
• Day-to-day tasks to encompassing a diverse range of responsibilities aimed at driving customer engagement and maintaining brand consistency.
• Enjoy professional development opportunities and flexible work arrangements.

Roles & Responsibilities:

• Develop content strategy aligned with short and long-term goals.
• Produce creative and engaging content to drive brand awareness, generate leads, and connect with target audience.
• Craft compelling blog posts, social media content, emails, landing page copy, and website content tailored to specific market segments.
• Implement and optimize content according to SEO best practices.
• Maintain CAA’s social media presence across all platforms, engaging with current and potential customers.
• Create and execute organic and paid social media marketing campaigns.
• Provide research and analysis on consumer thoughts and trends to improve member experience.
• Collaborate with internal stakeholders to develop content calendars and ensure brand consistency.
• Establish style guides to create engaging content aligned with our brand.
• Track and calculate content ROI.
• Possess basic graphic design skills and familiarity with design tools.

Competencies:

• Strong creative writing and storytelling abilities (required).
• Experience with content management systems, design tools, and analytics.
• Excellent customer service and communication skills.
• Ability to adapt in a fast-paced environment and meet deadlines.
• Editorial competency – audits to optimize content.
• Sound knowledge of SEO, SEM, and social media platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of two years of experience in content marketing or a similar role.
• Strong communication, organizational, and project management skills.

Job Type: Remote FT Permanent – 7.25 hrs/day Monday – Friday

Work Location: Ideal candidate must live in Saskatchewan, preferably Regina or Saskatoon. The successful candidate will travel to Regina and/or Saskatoon for team meetings, in-office collaboration, etc.

Salary Range: $56,286.10 – $67,068.30

Compensation is negotiable based on the applicants skills, experience, and other relevant qualifications.

Benefits:

· Dental care

· Extended health care

· Life insurance

· Disability

· Educational Assistance

· Vision care

· Employee Assistance Program

· Travel Insurance

Ready to take the next step in your content marketing career? Apply now. This listing will stay open until we find the candidates who fit our team and values.

JOB ORDER CLOSES MAY 19, 2024